Canada's Premier Motorcycle Shows
February 23 to 25, 2018
Palais des congrès de Montréal

More than 34,000 visitors attended in 2016!

Who are they?

  • 60% of show attendees are male and 40% are female
  • Average age of our attendees is 35 years old
  • 43% reside in Greater Montreal Area (GMA); 13% reside in Laval; 39% are from Other Quebec     
  • GMA attendees are from City of Montreal (46%), South Shore (33%), Longueuil (11%), North Shore (10%)
  • Average annual household income of attendees is $76,111
  • 38% of visitors reside in households with an income of $75,000 or more 

What are their motorcycling preferences and riding habits?

  • 75% of visitors have their motorcycle license and learnt to ride at an average age of 26
  • 50% of attendees describe themselves as avid riders
  • 20% as occasional riders
  • 12% are considering taking up motorcycling
  • 10% are passengers
  • 8% just love motorcycles
  • Top reasons for riding include the freedom riding offers, relaxation, lifestyle and image and adrenaline rush
  • Attending riders clock an average of 5,650 km on their bikes every year
  • Top motorcycle styles owned include touring, street sport, custom, sport touring, dual purpose, cruiser
  • 77% ride their motorcycles to work
  • 13% belong to a riding club

What are their purchasing patterns and intentions?

  • 75% indicated they plan to make a purchase from an exhibitor within the next six months
  • 50% plan on purchasing a motorcycle, ATV, UTV or side by side within the next twelve months
  • Attending motorcycle owners spend an average of $1250 on equipment and accessories annually
  • 70% currently own a motorcycle
  • Attending riders have owned an average of 4.22 motorcycles in their lifetime         

How do they rank their overall satisfaction with the show?

  • Over 80% are likely or very likely to attend the show again next year
  • 64% rated this Show as better or much better compared to other indoor shows they have attended
  • 92% are likely or very likely provide enthusiastic referrals for the Montreal Motorcycle Show
  • Visitors have attended the show for an average of 3 years
  • 32% were attending the show for the first time 

How do we get them to the show?
Our mutli facted marketing and promotional campaign includes the following:

  • Radio campaign
  • TV campaign
  • Print advertising campaign
  • Online advertising campaign
  • Social media
  • Website
  • Sponsorship of industry events
  • Public relations

(The facts and figures presented here reflect information collected in a survey conducted by Power Sport Services at The Montreal Motorcycle Show from February 26-28, 2016).


The Motorcycle Show Montreal
Suite 238, 3700 St. Patrick
Montreal, QC  H4E 1A1

Tel:  (514) 375-1974
Toll Free:  (866) 375-1974
Fax:  (514) 221-3725

Bianca Kennedy- Show Manager

Dominic Caron - Sales Administrator

Why you need to exhibit!

Unrivalled in popularity, The Montreal Motorcycle Show provides exhibitors with an unparalleled platform to market and sell their products and services to a highly targeted audience of over 35,000 riders and enthusiasts. 
 If you sell motorcycles, riding gear or related service, and want to access this impressive audience, you need to become an exhibitor at the upcoming show. 

Be there when the 2018 line-up of new motorcycles, scooters and ATVs are revealed to the buying public. 

Showcase your products and services alongside the world's top brands including Aprilia, BMW, Can-Am BRP, Ducati, Harley Davidson, Honda, Husqvarna, Moto Guzzi, Indian, Kawasaki, KTM, Piaggio, Polaris, Suzuki, Triumph, and Yamaha.  

Apply today!  Click here to download the Exhibit Space Application.